Plan Your Baby is a CQC-registered fertility clinic built around telehealth, so your care isn't tied to one building, or one set of opening hours. For most of the fertility journey, that changes more than patients expect. Consultations run seven days a week, early morning to late evening, and blood tests and scans can be done at more than 450 locations across the UK or from home, with same-day results in most cases. Before your first consultation, your full medical history is reviewed in detail to find what previous care may have missed. During treatment, scans and bloods are typically repeated every other day, so medication is adjusted in real time and care is shaped around how your body actually responds, not a standard protocol. The full path is covered: assessments, IVF, IUI, egg freezing, donor conception, and pregnancy monitoring to 12 weeks. Clinical care is overseen by Dr Sami Almusawa (MBBS, MRCOG), who brings over 20 years of experience in reproductive medicine and complex cases, and was Highly Commended for Best Fertility Doctor at the 2025 European Fertility Society awards.